Privacy Policy for What Matters

What matters to us is your confidence in us.

This policy was last updated on September 30, 2010.

Our Commitment to Online Security

At What Matters (a division of the McGrath Buckley Consulting Group), we take your privacy seriously. We are committed to insuring that your personal and financial information is always totally secure. To that end, we pledge that:
We have not, do not now and will not ever sell, rent, loan or give your e-mail address or other personal information to anybody; and, we have not, do not now and will not ever sell, rent, loan or give your name or personal information to any third party without your express permission.

By visiting our website, you accept and agree to the terms and conditions of this privacy policy. In particular, you consent to our collection and use of your personal information as described in this privacy policy.

Our Use of Your Personal Information

You can visit almost all of the pages of this site without giving us any information. We collect information when you sign up for our newsletter, accept one of our offers or purchase some of our products or services. We also may use your information to serve you and connect with you as a part of our company’s business operations—to respond to inquiries or complaints, to share new services, to make special offers or even to notify you about changes in the company or our website.

When you subscribe to our Two Minute Tips e-newsletter, it is sent to your e-mail address from our server, using an e-news service we purchase. We alone hold that e-mail address. Occasionally, we may send subscribers special offers from What Matters or on behalf of third parties. Again, these third parties do not have access to your information; the email is sent directly from What Matters. Anyone who has given us their information may immediately remove their data by contacting our office via or 651-603-0441.

We frequently make free offers (we call them “Get Growing Gifts”) to those who visit our site—a free White Paper, an e-book, an opportunity to attend a mini-seminar; or other ways to experience how we do business without any cost to you. We require only first name and e-mail address to make good on our promise to deliver this information. When giving us that information, visitors are automatically added to our newsletter subscription list, unless they opt out. Our goal is to keep data collection to a minimum.

Payment Information

You can purchase products and services on the What Matters site. This requires more disclosure of personal information; our shopping cart provides security via Sterling Payment Technologies. Payments by credit or debit card require us to collect information related to the transaction as part of the course of doing business with you, including your billing address, telephone number and other information related to the transaction, as required by your chosen payment company.

Who Sees Your Information

At What Matters, only authorized employees may access your information. All employees are required to adhere to our strict privacy policies, and any employee who violates the privacy policy is subject to termination and other disciplinary measures, up to being criminally prosecuted for their violation.

Computer Tracking and Cookies

Our website is not set up to track, collect or distribute personal information not entered by visitors. The site logs generate specific kinds of non-identifying site usage data (number of visits, number of hits, etc.). This information, which contains no personal information and cannot be used to gather personal information, is used for internal purposes to provide better services.

In simple English, cookies are small amounts of data sent to our browser from a Web server and then stored on our hard drive. The cookies do not generate any personal data, do not read personal data from your machine and are never tied to anything that could be identified with you. You can use our sites even if your browser is set to reject cookies.

Links to Third Party Sites

This website contains links to other web sites (Third Party Sites) that are not controlled by What Matters. We cannot control nor are we responsible for the privacy practices of such other sites. If you use a link from our site, make sure you read the privacy statements on those links. Our Privacy Policy only applies to information collected on our site.

Protection of Children's Personal Information

What Matters is a business site, designed for an adult audience. While it may be viewed by children, we have no intent to receive data from children. It is our strict policy that visitors under the age of 18 may not submit information to—nor post information at—this site without express written consent from a parent or legally authorized guardian.

Changes to What Matters Privacy Policy

From time to time, we may update this policy. If there are material changes, we will include a formal notice of such prominently on our site, as well as in our newsletter and in all offers. For simpler changes, we will simply note the date changed at the top of the privacy policy.

Enforcement of this Privacy Policy and Contact Information

At any time, and for any reason, if you have concerns that your privacy has been violated because of our site, please contact us immediately by or call us at 651-603-0441. Your privacy matters to us and we will do everything possible to figure out what the problem is and fix it.