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What Matters Rainmaking Experts and Coaches
What Matters Rainmaking Experts and Coaches
Our Services

At What Matters, we work with financial and professional services firms and their leaders when they want growth.



We use coaching, consulting, training and speaking to help our clients:

  • Understand and use their strengths to grow more profitable revenues and more positive reputations
  • Learn and apply a sustainable system of business development
  • Articulate, identify and cultivate ideal clients
  • Realize the differences between “selling” and “buying” and transition their attention to the buying decision making process of their potential clients
Our work is fully guaranteed. Our clients are held accountable. Together, we grow.

what our clients say...


“Betsy is pure marketing genius. She understands how to take an idea and turn it into a story that generates interest and creates excitement. She is creative while simultaneously understanding the necessary steps that have to occur to achieve business objectives. Betsy is a mentor, a teacher, and an authentically genuine good person. Do what you can to get Betsy on your team because if you do, you and your company will reach new heights.”

Sam Richter, CEO, SBR Worldwide


“Nobody understands "What Matters" in business development better than Betsy Buckley! She has a depth and breadth of experience with executives who are responsible for generating revenues that is unparalleled in professional services. An entertaining speaker of great truths, I can always count on her insights, her candor and her wisdom. Do what she tells you!”

M.E.G. Roy, President, Leadership Group, Lurie Besikof Lapidus & Company, LLP