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What Matters Rainmaking Experts and Coaches
What Matters Rainmaking Experts and Coaches
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Get Trained To Make Rain

Learn to win new clients through results-focused, accountability-driven, strengths-based tools. Training includes practice, coaching, and time to develop individual action plans.

Today, success in their profession requires that professionals become as competent and confident in getting their clients as they are in serving them. That is why What Matters developed EveryDayRain™,  approach to sustainable business development. Our practical, well-organized system of finding ideal prospects, learning more about their needs, stimulating their interest and getting their “yes” decision helps even the previously most reluctant rainmakers effectively grow revenues.

We deliver EveryDayRain in three primary ways:

  1. OneDays: If you’re not getting enough new revenue, if you don’t have a practical system to get prospects and keep them moving through the funnel, and if it all just feels too hard—we can help in just OneDay. You’ll learn a strengths-based business development system guaranteed to produce results. Participants receive training, coaching and practice. The session is highly interactive, including time for individual planning with hands-on support. Learn more. Register.
  2. Partners in Rainmaking™ (PIR): A one-of-a kind program designed specifically to build on the power of two colleagues working together and being accountable to each other. In a small group of four to six non,competitive teams (e.g. attorneys, CPAs, consultants, architects/engineers), participants share in rainmaking learning, practice and results. Included in this intensive program are five interactive group workshops, one-to-one coaching and group coaching. Accountability and sustainability become ingrained and results are hugely expedited. Everyone comes away with numerous “ah-ha!” moments and the shared experience produces cross referrals and lasting relationships. See the overview or give us a call at 651-603-0441 for more information. New programs begin three times a year. Register.
  3. Custom In-house Programs: To fit your specific needs and schedule, we will create a custom program based on the OneDays and/or PIR curriculum. Call or send an to explore this option.

Speak Like A Pro

Polish the Diamond™ is designed for:

  • Speakers who want and need to connect with their audience—yet never quite seem to be able to do it
  • Senior executives who are used to reading speeches that have been professionally written for them, when what they’d really rather do is authentically talk to the audience
  • People asked to present at a meeting, who are convinced that PowerPoint is not the only way to reach their audience and want a better way
  • Those who want to feel more confident and effective when speaking

The Polish the Diamond system ensures that the audience is the primary focus, that the speaker’s point of view is clear from word one and that a metaphor from the speaker’s life, along with at least one story, is powerfully woven into the material. That’s what creates comfort and confidence in the speaker—talking about something that is meaningful to him or her.

Polish the Diamond’s structure allows a speaker to shorten or lengthen in real time and integrates both logic and emotion. It is a simple, tested, easy to learn approach to developing and delivering a speech, even without a written script.

You can become a more confident, effective speaker. Call on What Matters to help you convey what matters.

what our clients say...

“As a partner in a mid-sized law firm, I’ve always been much happier doing the legal work for clients than in figuring out what to do to get that work. Betsy Buckley has helped me make the entire business-getting process easier and more productive. Her guidance is practical, her tools easy, and she taught me to work from my strengths. When I do what she says, the business of getting business is much less stressful.”

Steve Gaskins, Managing Partner, Flynn, Gaskins & Bennett


“Betsy is very creative and fun. She helps our team move forward with solid direction in an area that we otherwise don't spend a lot of time and energy, since our own focus is on our clients.”

Nate Wenner, Principal, Regional Director, Wipfli Hewins Investment Advisors