30 Second Snapshot
Betsy Buckley is a growth guide—for companies, communities and causes, for leaders and aspiring leaders. She’s also a creator of sustainable systems and solutions; a facilitator, coach, trainer and consultant who helps clients produce results that matter and hold themselves accountable. Known for her practical innovation, Betsy’s often described as energetic, dedicated, strategic, funny, engaging and real. Top 5 StrengthsFinder: strategic, activator, woo, achiever, maximizer.
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Founder and Chief Rainmaker of What Matters, she’s spent the last 15 years of her life helping all types of businesses and professional services firms develop competence and confidence in sustainably adding new revenue. A successful business executive and entrepreneur herself, she is a revenue builder with a track record of creating successful businesses, leadership transformations and measurable results.
As a coach, Betsy fuels behavioral change. Holding an advanced executive coaching certification from the Hudson Institute, considered “the Harvard of the coaching profession,” she specializes in working with C-suite executives, managing partners, management committees and high potential partners, managers and associates. She’s been brought in by Fortune 500 companies such as Coca Cola, Ameriprise, General Mills, 3M and over 35 financial services companies, nearly 75 professional services firms, and done work for countless associations and nonprofits.
A half-marathon runner, emerging kayaker, lover of chocolate, community leader, passionate social entrepreneur, Betsy has demonstrated in her own life that sustainable growth comes from building on your strengths. Her clients say her remarkable abilities have measurably fueled their growth.
Curious? Want the whole story?
How in the world could the same woman run Minnesota’s prisons, create jobs in some of the country’s toughest neighborhoods, including the South Bronx, handle M&A work for 43 different financial services companies, do a daily after-market radio show, grow an 82-location global PR firm, found and run 3 companies, AND, be a mom, wife, and civic leader? Take 200 seconds and see Betsy’s complete bio.
ABOUT THE TEAM
Our in-house team includes:
- Andrea Trombley, Director of Communications
As the primary day-to-day contact for What Matters, Andrea oversees communication with clients and vendor partners, and keeps all work products on schedule while maintaining quality control. She drove the initial launch of our EveryDayRain™ services, is spearheading our digital offerings and drives our social media.
- Jenna Ritsema, Research Coordinator
Jenna plays a more behind the scenes role, focused on research that helps What Matters and our clients grow from their strengths. She is known to many clients as our chief scheduler, and, helps us manage our own schedules, timelines and deliverables inside the office.
- Dennis McGrath, Chief Communications Officer
Formerly CEO of the Twin Cities PR firm Mona, Meyer, McGrath & Gavin and nationally and internationally respected PR professional, Dennis helps What Matters (and our clients) shape and deliver messages that matter. How did What Matters attract him? Partly, because of our company vision. Mostly, because he’s been married to Betsy for nearly 30 years.
Virtual team members include:
- Alissa Jordan, Communications Coordinator
Although Alissa is now only with us part time, remotely, from California she continues to drive our e-newsletter, Two Minute Tips, and support both our blogs.
- Connie Hall Brunn, CPA
Why try to build your entire financial group in house, when you can outsource and save time and money? We’ve working with BHB Advisors for more than six years. If you’re in the Twin Cities, connect at http://bhbadvisors.com/
- Kim Klocek, Graphic Designer
What Matters has been lucky to work with some amazing designers, and Kim is one of them. Founder of Partners In Design, we are grateful to have her as our design partner. http://www.partnersindesignonline.com/
- Tyler Olson, Social Media Pro
We blog, we tweet, we link, we run Facebook contests— and we learn more every day about the power of social marketing. While we have amazing communicators inside the firm, we’re getting more social… thanks to the marketing, measurement and creative social powerhouse, www.smcpros.com
Want to know us better? Call 651-603-0441 or email us. We’d like to know you, too!