What Matters is dedicated to creating rainmakers by helping you learn to pursue new business in the same ways you serve your clients—with a total focus on your clients’ needs and the production of positive results.

We have chosen to specialize in this essential revenue-growth field after more than 30 years of double-digit growth success for our clients, born of our passion for fueling sales and profits.

Our founder and CEO has an international reputation for success in sustainable rainmaking coaching, consulting, and speaking. Betsy has helped transform hundreds of clients into more confident, competent, and comfortable rainmakers. Betsy founded What Matters in 1979 because she knows what matters to you. And she guarantees you will realize results.